An example for that is the rhythm in music. As background music, publicity works implicit Scheier, p- This will be done by looking at several musical tests that have been done in the past to influence the human being. Background music includes as well live-music in a restaurant as music that is heard while washing the dishes, driving or learning. The change of heart beat, different skin tensions, goose pimples, by magnetic resonance imaging while hearing music see studies below. Musikwissenschaft Bronx – Rap:
The frequency bands have been cut in order to fit the bandwidth of to Hz. How can this article help researchers, musicians and non-musicians of not being manipulated? The character of that relaxing music though often resembles that of far eastern music. He further proved that the same piece of music has different affects on different people. The breathing might change and eventually synchronize with the rhythm of the played music. To explain this phenomenon the working mechanisms of the brain are illuminated by including the latest findings about brain and music in the last months.
A few Counter-arguments against the studies above 7. From influence to control by using background music-musical studies on the influences of music on test subjects Since it is possible to achieve physical changes through bgn such as increased heart beat and pulse, transpiration, goose pimples, etc. It is also interesting to know how background music has an impact on the physical body. The following example shall elaborate this idea: Studies on musical works and their emotional influence on consumer behaviour were made in several supermarkets.
When Bavarian military music was played, the decisions which wine to buy changed from French to German Lucas, in Raab, p. Each advertisement has a code or a motive that is communicated to the person.
Emotions as a process 4. Subsequently tests are presented about the various influences of background music in order to achieve control of people. This led to the result that customers bought much more Thsis than German wine. The climate changes into a buying and selling atmosphere until we leave the store.
How does background music have an effect on human beings? In our days however, those criteria are less significant anymore.
Illustrations, figures, tables How publicity works compared to bcahelor music Publicity acts similar to background music. The goal of creating a space with such ideal conditions is to give the client the impression of feeling comfortable within the department store.
YSS-84312 BSc Thesis Health and Society
How publicity works compared to background music. The publicity in our environment acts in the background of our everyday life Scheier, p. Table of Contents 1. Conduct a literature study, write a report, present the results orally and defend it orally during the examination.
Background music in publicity 5. How can this article help researchers, musicians and non-musicians of not being manipulated? One of their advertising slogans is as follows: In that way it is hoped that the consumer will sooner or later decide to buy that product Scheier, p.
Manipulation through background music
It makes exercise easier and work more productive. Background music in restaurants and supermarkets 5.
The music is supposed to create a familiar atmosphere which leads to a relaxing and secure feeling. After successful completion of this BSc thesis students are expected to be able to: Low sound intensity, slow tempi, soft accentuations, small range in the melody and simple harmonies are musical characteristics of calm sounding music. A person tends to have a positive and open attitude when he or she hears or experiences something he or she is fond of Raab, p.
Bachelor thesis documents – WUR
He says that the researcher Hanswer showed in an experiment with pregnant women that vgm music helps to release their pain.
Gembris summarizes the relaxing impact of that theory. Today, the music is designed to fit each individual occasion. According to a series of tests he found out that music in general does not have the same meaning for everyone.
The room temperature is enjoyable and we perceive bacheor other things music in the background. One of their advertising slogans is as follows:. Several studies are discussed about the consequences of background music on decision making, driving, buying, eating at a restaurant, etc.