Company should give free demonstration models to showrooms and to plumbers. This means that the advertising campaign will gain brand equity for the Quartz within the DID and premium shopper market segments even if the ad campaign only targets consumers who make their own decisions. Customers trust to their opinion. DID shoppers place little emphasis on aesthetics so this could be easy point of differentiating the premium and value brands. Aqualisa Case Study solution. Simply a Better Shower.
Help Center Find new research papers in: This comes to , mixer shower consumers who select the shower without advice from their plumber and 80, consumers of mixer shower units who choose the brand. Secondly, showrooms also offer installation services by subcontracting with contractors or independent plumbers. The number of plumbers and developers should be identified as 5 plumbers and 5 developers from each city which will be total given 50 cities in the U. Lastly, consumers in the standard price range trusted an independent plumber to advise or choose a product for them. According to the showings, Quartz showers have the highest contribution margin per unit and largest potential market Ninth no direct competitors which offer the same products.
Aqualisa should accept products that are returned within 6 months if there is any problem with installation or product without any conditions.
Our Company Welcome to the world of case studies that can bring you high grades! This will also help build brand awareness, so the company can also target those types of consumers which will eventually lead more and more word of mouth. This means that the campaign only needs to get a few thousand customers to convince their plumbers and then plumber loyalty will cause sales of stuyd Quartz to reach the 36, minimum sales per year goal through the market potential displayed in Exhibit 2.
The company has a very powerful and spread brand name among plumbers, so Squalid has reliable relationships with these plumbers, and they are seemed to be loyal to this brand.
Also sales are affected by bad experience of customers with previous products. The CEO of Squalid should simply lower expectations.
Aqualisa Case Study solution
Strategic Marketing Management Student Name: The primary customer of trade shops are plumbers. Once plumbers are convinced and informed about the benefits of the new product like ease of installation, they will become a source of word of mouth to push showrooms to call attention to Quartz by emphasizing the low cost of installation. Squalid company is required to determine the distribution channels which it should concentrate on, and also the company needs to clarify itself the level of its brand.
The incentive should be giving the Quartz shower to every participant because when they try it, they will get over aqualissa the skepticism toward technologically new products — at least for Quartz.
MBA Case Analysis & More Marketing – Aqualisa Quartz
Would you like to get a custom case study? Aqualisa can reach and convince plumbers to use Quartz by implementing the followings: I believe that the best solution for Aqualisa is to focus on plumbers because they are the primary customers of trade shops which has the most wqualisa volume in the U.
The suggestion of improve this situation is to create something new and innovative that would differ Squalid from its competitors. Despite of its features such as quality, safety, cost of installation stucy ease of installation and usage, the early sales have been disappointing.
The possible customer base ranges from a minimum of 53, to a maximum ofunits sold annually. The case does not specify what percentage of electric shower suartz power shower consumers choose shower type independently.
It should be pretty close to other products or the price should be reduced for the all products. Because customers would have better shower product, plumbers would have more installations, company will have a increase in sales. There also must be an incentive for these people to devote their time. The biggest issue is having problems with reaching plumbers because they are the key players in terms of being a reliable source for consumers when choosing the product.
Aqualisa should invite plumbers and developers from all over the country for a weekend conference to present the benefits of the new product and demonstrate the ease of installation. Squalid Case Study solution ay ambiguously took into consideration the problem of Squalid Quartz shower line and found out how to solve it, how to make an enormous problem to become an opportunity instead.
Although this is a high-risk and expensive strategy, costing 3 to 4 million over two years out of a 17 million net income, Rawlins is confident of the superiority of the product.
This comes tomixer shower consumers who select the shower without advice from their plumber and 80, consumers of mixer shower units who quxrtz the brand. Once the plumbers quarfz done one or two installations, they will become converts and shift their loyalty to this clearly superior product.
Risk is diminished even further because the consumers who make their own decisions are part of the same general public as other shower unit consumers.
Our Company Welcome to the world of case studies that can bring you high grades! For this reason, Aqualisa has to find ways to reach plumbers and to make them loyal to the brand. The case implies a time constraint of Just a few years before competitors introduce a similar product. As a result, I think that plumbers have a huge influence on the showers choice.
Strategic brand management 4th edition. To my mind not only customers casw know everything about the product that they use but also plumbers, too.